Brand Positioning: Strategies for Competitive Advantage
By Subroto Sengupta.
Description
This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to: Secure competitive advantage Use celebrity endorsements to market products Establish brand positioning on the Internet And much more! - from Amzon
ISBN(s)
0070581592, 9780070581593
