Strategic Management: Building and Sustaining Competitive Advantage
By Unknown Author.
Description
This new strategic management book focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications. - from Amzon
ISBN(s)
0314061134, 9780314061133
