Marketing Modernity: Victorian Popular Shows and Early Cinema (Exeter Studies in Film History)

Type
Book
Authors
ISBN 10
0859898016 
ISBN 13
9780859898010 
Category
Europos kinas / European Cinema  [ Browse Items ]
Publication Year
2010 
Pages
288 
Abstract
 
Description
In this innovative study of early film exhibition, Joe Kember reveals a rich and diversifying landscape of popular entertainments in the mid-to-late nineteenth and early twentieth centuries. Marketing Modernity calls for a reconsideration of the relationship between early film and industrial modernity, highlighting the role of the showman during that period, and revealing how modern entertainments stitched their commercial imperatives into the everyday lives of their audiences by marketing existing, comfortable modes of performance and personality. 
Biblio Notes
 
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